“Video informs and entertains people and most people prefer to watch a video rather than read a page of text.” – Lisa Lubin
A corporate video, otherwise known as a promo video, can be utilised for either internal use or for external marketing purposes. Regardless of how effective of a storyteller you are, when it comes to information, it’s all boils down to being able to show people what it is you can give them. A corporate video provides both visual and audible stimulation which means it is a highly effective means in which to express a message. Examples of corporate video include staff training and safety videos, promotional and brand films, and financial results videos.