Social media is all about quality content delivered as part of a strategy. The most consumed and engaging content on social media is video. It’s not quite as simple as creating a clip and posting it though. Social videos require optimisation for the platform they are to be featured on, for example, studies have shown that 85% of video on Facebook is watched without sound. This means the content needs to be engaging and informative without the use of sound elements, as well as with. Instagram Stories has proven to be an exciting and creative means with which to deliver daily content to followers. At Nocturnal House, we work with you to condense and deliver the required information into short, “snackable” content for Social Media platforms and audiences.